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|Session Name:||The Future of Mobile Gaming and Its Enemies|
|Company Name(s):||Benchmark Capital|
|Track / Format:||GDC Mobile: Planning Ahead|
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|Overview:||In his first public address since the JAMDAT and Electronic Arts merger, Mitch Lasky reveals to attendees the combined vision of the two companies, what the union means for the industry, and how it will impact the advancement of mobile game development and ultimately benefit customers around the world. Lasky will also offer his view of the future of the mobile gaming business, including trends in distribution, the viability of small publishers, consolidation, and the challenges of running a public pure-play mobile content company in todays market environment. At the same time, he will survey the potential pitfalls on the horizon that could derail the industry before it has a chance to mature. Lasky will conclude by fielding questions from the audience.|