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|Session Name:||How GamerMetrics is Changing the Industry|
|Speaker(s):||Chris George, David Tokheim|
|Company Name(s):||IGN Entertainment, IGN Entertainment Inc.|
|Track / Format:||Business and Management|
|Overview:||Want to know what millions of gamers think about your idea? How do you know what audience you are reaching? When is the right time to launch in a crowded market? Who are you competing against? How do you forecast sales? The IGN GamerMetrics team will share best practices for using consumer online behavior data to help answer these questions.|