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|Session Name:||Joining the INCROWD: Building a Mobile Social Game in Four Weeks|
|Track / Format:||iPhone Games Summit|
|Overview:||Booyah's INCROWD is an online, location-based mobile social game for iPhone that went from concept to launch in just four weeks. It is the first mobile game built on Facebook Places and leveraging the social graph. Jon Parise, a senior engineer at Booyah, discusses the project's quick, focused development cycle, sharing various product design decisions, compromises, and missteps the production team made while delivering a quality, on-time product launch.|