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|Session Name:||Intuition vs. Metrics: The Big Debate|
|Company Name(s):||Playfish China|
|Track / Format:||Social Network Games|
|Overview:||With social games taking a prominent position in the industry, there's been a lot of controversy recently about their metrics-driven approach to design and development. Some people curse this as a soulless approach that turns games into hamster wheels, while others herald it as a new era where design is not based on personal taste but rather on hard, real-time data about everything that players are doing. Who's right and who's wrong - and is the matter really this black and white? This lecture will take this controversial subject by the neck and leave no stone unturned.|