Community loves when Developers post on forums. Players love to read Developer posts on forums. The latter sentiment is not always benevolent and given opportunity, players can eat these posts up... literally, red in tooth and claw. We'll share the Sony Online Entertainment Community Team's best practices developed for forum posting by Development and other internal partners. We'll illustrate with actual examples of what happens when things go very wrong (and they will), accompanied by guidelines to post by and advice on identifying and avoiding the many pitfalls that await in the mini-game of communicating with players.