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The Number One Educational Resource for the Game Industry

Session Name: How to Use Data to Achieve $500+ LTV from Your Gamers
Speaker(s): Fabian Ahmadi
Company Name(s): Outspark
Track / Format: Business & Marketing

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As the cost of acquiring new gamers continues to go up, LTV becomes more crucial than ever. Smart data warehousing, as well as qualitative and quantitative research are the basis to build a customized approach to each gamer, providing individual LTV paths that maximize each users revenue potential. This session outlines the organizational, technological, and business strategy requirements to achieve your gamers' revenue potential, while also enriching game play your gamers' loyalty.

GDC Europe 2011

Fabian Ahmadi


free content

Business & Marketing

Business & Marketing