You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Latin America Case Studies & Market Overview
Speaker(s): Ben Colayco, Jay Heo
Company Name(s): Level Up!, Gala-Net
Track / Format: Business and Marketing

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview:

These two lectures will focus on a broad market overview from an economic and cultural standpoint and key information anyone should know who is thinking about doing business in the Latin America territories.

In the first half of the hour, Jay Heo, Director of Gala-Net will discuss Flyff, a spanish language game launched in Latin America and it's success as sales and user numbers continue to grow. He will review their marketing strategies, payment gateways and different online game culture in Latin America so that new publishers can easily access and monetize their games in this market.

In the second half of the hour, Ben Colayco, the founder of Level Up!, will discuss the challenges of being the 'first mover' as the company introduced MMO's to Brazil, shortly after pioneering the MMO publishing business in the Philippines and India. He will also explain why they believe Brazil will continue to play a significant role for the entire region and why it's quickly rising to the top of the global checklist for expansion.

GDC Online 2011

Ben Colayco

Level Up!

Jay Heo

Gala-Net

free content

Business and Marketing

Business & Marketing