|Session Name:||WeTopia: Game Companies & Nonprofits Creating New Business Models|
|Speaker(s):||Lincoln Brown, Hilary Meserole|
|Company Name(s):||Sojo Studios, Sojo Studios|
|Track / Format:||Games For Change|
Social media has only scratched the surface of its potential to be a vehicle for meaningful and sustainable social good. Sojo Studios launched with the goal of creating social and fulfilling giving opportunites that fit within people's everyday lives. To do that, Sojo created a hybrid model of a for-profit with purpose, sought and won private investment and has partnered with some of the world's best-established non-profits. Lincoln Brown, Sojo Studios founder and CEO, will discuss how Sojo's first game, WeTopia, is enabling players to have fun while experiencing the joy of helping children in the real world and seeing the specific results.