|Session Name:||Health IT! Enterprising Approaches to Combining Health and Games|
|Speaker(s):||Brian Krejcarek, Rajiv Kumar, Jane McGonigal|
|Company Name(s):||GreenGoose, ShapeUp, Social Chocolate|
|Track / Format:||Game IT Summit|
This session looks at three projects that are doing just that, leading the way for games to become the first-line of defense for individual and organizational health.
First up is an update on Jane McGonigal's SuperBetter, an online game with a mobile app designed to build SuperMario Health with four kinds of resilience: physical, mental, emotional and social. In this quickfire talk, you'll hear insights from a user-driven development process based on user-tests in both clinical and organizational settings -- from Ohio State University's hospital to Zappos Corporation.
Â Next up is ShapeUp, an exciting startup in the field of employee wellness that uses social networking, gaming and incentives to improve health. ShapeUpâ€™s social games promote physical activity, healthy eating, and weight loss among employees of large corporations and members of health plans. The company has expanded rapidly over 5 years, now covering 2 million people in 93 countries and working with clients like Aetna, HP, Cleveland Clinic, and Sprint who are using games to improve the health of their populations. Â
Wrapping up, Brian Krejcarek, founder of GreenGoose will be presenting on making all of life a game -- with little wireless sensors. Taking on everyday obstacles and things we do in more playful way is a new kind of game we're exploring for all ages. Â What if the hours spent sedentarily playing casual games online could be extended to the real things we do around us? Maybe it's just a smile and a little humor to change our daily habits toward a healthier and happy lifestyle.