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|Session Name:||5MM Users in MyTown: Key Learnings from the #1 Geo-Location Game|
|Track / Format:||Business & Marketing|
|Overview:||MyTown has established itself as the largest location-based game in the World with more than 5MM users. The secret to our success has been bringing real world elements into interactive experiences for our users. Booyah, Inc. has been through an adventure from MyTown, new international versions, and the brand new launch of MyTown 2. The talk will follow our journey and share learnings of what we learned about combining the fun of games and the real world, supported by anecdotal notes and hard data.|