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|Session Name:||It's Not Your Game, It's Me: How a Woman's Taste in Games May Change As She Ages|
|Company Name(s):||Real Life Plus|
|Track / Format:||Design|
|Overview:||Traditional games targeted at men have proven to appeal to a wide variety of ages and are often grouped by genre. However, casual games have proven that what may appeal to a woman in her 20's may change drastically as she enters her 40's. Using the latest research on female hormone and neuroscience studies, this session will examine popular mechanics in the casual game market and examine how and why these appeal to three distinct female age groups, including adolescent, middle aged and menopausal.|