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|Session Name:||Castleville Postmortem: What Went Right and Wrong|
|Speaker(s):||William Lemons, Bruce Shelley|
|Company Name(s):||Zynga, Zynga|
|Track / Format:||Design|
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|Overview:||A review of what went right and what went wrong in the design and development of Castleville, currently the 5th most popular Facebook game app with over 5.5M DAU, over six months post-launch. How did a studio with its roots in RTS (Age of Empires) carry forward that experience and embrace the demands of social gaming on Facebook to build a winner? What will the studio do differently when creating its next game?|