This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||State of the Digital Industry: Why Publishers Are A Necessity|
|Track / Format:||Business, Marketing and Management|
Did you know free users get access to 30% of content from the last 2 years?
Developers now have more direct access to the consumer than any time in our history. To the point where the development community has begun to de-shackle themselves from the traditional publishing model. While the absence of a publisher has been successful for some, the maturity of the emerging digital markets has created a crowded environment where discoverability has become a major hindrance to the success of independently developed titles.
This session will aide publishers and developers on understanding the current evolution of the digital ecosystem and how both groups need to evolve and collaborate in order to realize digital success.