|Session Name||State of the Digital Industry: Why Publishers Are A Necessity|
|Track / Format||Business, Marketing and Management|
Developers now have more direct access to the consumer than any time in our history. To the point where the development community has begun to de-shackle themselves from the traditional publishing model. While the absence of a publisher has been successful for some, the maturity of the emerging digital markets has created a crowded environment where discoverability has become a major hindrance to the success of independently developed titles.
This session will aide publishers and developers on understanding the current evolution of the digital ecosystem and how both groups need to evolve and collaborate in order to realize digital success.