You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Building A Multi-Platform Game Business Out of Facebook and Onto Mobile & Tablet

Overview: offers games on the web, on Facebook and on mobile platforms. It is the fourth largest games developer on Facebook and has the leading skill-games site worldwide. In this presentation, will take a case study approach on how to design, market and then monetize social games that run across multiple platforms.

Creating a true "play-anywhere" experience requires progress and virtual goods to be synchronised between devices, appropriate optimisation of the game for each device and an ability to attract and retain the audience across all devices. will draw on its own experience in this area and also highlight a range of industry best practises.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Europe 2012
  • Riccardo Zacconi
  • free content
  • Social and Online Games Summit
  • Other