GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Maximizing Monetization in Core Games: Pricing, Promotions and Big Spenders|
|Track / Format:||Business and Marketing|
|Overview:||Kongregate is a distributor of more than 150 virtual-goods games, developed by developers small and large, Eastern and Western, both casual and hardcore. As such it has a unique perspective on what types of mechanics and characteristics drive successful monetization. This talk will use examples and numbers from many different games to drill down into the psychology and economics at play in item pricing, promotions and the creation of big spenders, all crucial areas that many developers fail to maximize.|