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|Session Name:||Guilds, Councils and Community: Monetizing Cooperation in Free-to-Play Games|
|Company Name(s):||5th Planet Games|
|Track / Format:||Customer Experience|
|Overview:||Monetizing revenge has become a common theme in many hardcore and free-to-play games that feature Player vs Player competitions, but what about monetizing camaraderie instead? Many gamers are more willing to spend a few dollars helping out a friend than the same amount to destroy a stranger. How can game developers tap into this sense of teamwork and community to create games that monetize effectively? 5th Planet Games CEO Robert Winkler explains how his company has built a successful ecosystem by nurturing passions that bring people together rather than tearing them apart.|