Session Name: | Guilds, Councils and Community: Monetizing Cooperation in Free-to-Play Games |
Speaker(s): | Robert Winkler |
Company Name(s): | 5th Planet Games |
Track / Format: | Customer Experience |
Overview: | Monetizing revenge has become a common theme in many hardcore and free-to-play games that feature Player vs Player competitions, but what about monetizing camaraderie instead? Many gamers are more willing to spend a few dollars helping out a friend than the same amount to destroy a stranger. How can game developers tap into this sense of teamwork and community to create games that monetize effectively? 5th Planet Games CEO Robert Winkler explains how his company has built a successful ecosystem by nurturing passions that bring people together rather than tearing them apart. |