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|Session Name:||Monetizing Economy Based Free-to-Play Games|
|Company Name(s):||Ubisoft Blue Byte|
|Track / Format:||Design|
|Overview:||Using the highly awarded "The Settlers Online" by Ubisoft as an example senior online game specialist Teut Weidemann will explain how in game economies in free to play games can be monetized. He will talk about the attributes of these in game economies as well as prerequisites, limits and potential dangers. The presentation will cover how to setup those economies, how monetization can be implemented and optimized and how pricing can be decided on individual items. Some reference will also be given to client based MMO's economies like World of Warcraft, Eve Online, Diablo III or Guild Wars II.|