Session Name: | Leveraging Segmented Data in Social Games: IsCool Case Study |
Speaker(s): | Olivier Mathieu |
Company Name(s): | IsCool Entertainment |
Track / Format: | Business and Marketing |
Overview: | This session will take attendees through a step-by-step case study of a multimillion dollar Facebook application. it will explain how looking at segmented data as opposed to high level metrics, enabled IsCool to get significant results on KPI by setting a clear and actionable agenda for its game design team. |