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The Number One Educational Resource for the Game Industry

Session Name: Marketing Casual and Social Games on iOS
Speaker(s): William Volk
Company Name(s): PlayScreen, LLC
Track / Format: Smartphone and Tablet Games Summit
Overview: There are over 20,000 apps released for iOS every week. To put that into perspective, there were less than 800 carts in total released for the NES in the USA. How can you effectively market your iOS game and not go broke doing so? This session will cover the specific channels and provide real world data on what works and the tactics used to get into top ranking and drive downloads. William Volk, CCO of PlayScreen, will cover revenue models (paid and freemium) as well as how to improve your chances in design and development.

GDC Online 2012

William Volk

PlayScreen, LLC

free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games


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