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|Session Name:||Community Management on Mobile|
|Company Name(s):||Appy Entertainment|
|Track / Format:||Customer Experience|
|Overview:||Mobile game development puts game players and game creators closer together than ever before. In today's mobile games market, post-release support ensures the developer's job is just starting when a game is released. The relationship between developer and player is central. How do you keep players happy? How do you collect player feedback, analyze it, and act on requests in the form of game updates? How do you decide which requests to honor, and which to set aside? Join Paul O'Connor, brand director of Appy Entertainment describes how analytics are important, while learning how the player support process begins and ends with player communications- the one-to-millions conversation.|