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|Session Name:||Bet on IP and Platform|
|Company Name(s):||Electronic Arts|
|Track / Format:||Business and Marketing|
|Overview:||The next year will bring back the living room as the place for gaming delivering new cross-platform experiences. But with so many players in the mix - consoles, mobile, browser and connected TVs - who will come out on top and "win" the living room? EA's EVP of Digital, Kristian Segerstrale will cover the innovations we'll see from these four areas, what experiences he sees coming out on top, and how game developers can win by putting their IP and consumers first, making the game the platform rather than the device.|