| Session Name: | Finding Ways to Create Joy: The Quest for New IP |
| Speaker(s): | Vijay Thakkar |
| Company Name(s): | Zynga |
| Track / Format: | Production |
Did you know free users get access to 30% of content from the last 2 years?
Get your team full access to the most up to date GDC content
| Overview: | Simply put, new IP development is hard. In an industry where execution only can have significant risk, searching for new IP is often deemed unfeasible. Zynga With Friends has fully embraced the challenge of new IP development and has experimented with a variety of techniques for developing new IP. Technical Director Vijay Thakkar will take attendees through some of those experiments, identifying particular successes and failures, and will give attendees a view into some new ideas for IP development the studio is exploring next! |
Recommended
