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|Session Name:||Building a Multi-Platform Game Business out of Facebook and onto Mobile|
|Track / Format:||Production|
|Overview:||In this presentation, Tommy Palm, Mobile Guru at multi-platform casual social games company King.com, will discuss how to design, market and monetize social games that run across multiple platforms. He will draw on King.com's own experience in taking original IP from its library of online games to social and eventually to mobile, case studying the good, bad and ugly lessons learned along the way. The discussion will explore consumer and market insights along with internal testing and data from King.com's hit game, Bubble Witch Saga, to evaluate the resulting best practices for providing a tried and true launch sequence, smooth user experience, high ratings, and best possible integration and cross-platform game-play.|