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Session Name:

FarmVille's Golden Goose


FarmVille is remarkable in that a 3-year old Facebook game still reigns in the Top 10 list. Abhinav Agrawal and Mike Perry, Lead Product Manager and Executive Producer, describe how a strategy of quarterly expansions sustains and evolves the game, engages players, and supports a thriving business.

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  • GDC Online 2012
  • Abhinav Agrawal
  • Zynga
  • Mike Perry
  • Zynga
  • free content
  • Production
  • Production