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|Session Name:||Optimize Each Player Experience with Predictive Analytics (Presented by IBM Business Analytics)|
|Speaker(s):||Mary Grace Bateman|
|Company Name(s):||IBM Business Analytics|
|Track / Format:||Business, Marketing & Management|
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|Overview:||Gain unprecedented insights into how players interact within game-play in order to ultimately increase satisfaction, duration of game play and profits. With predictive analytics, game development and marketing team can analyze detailed in-game behavioral data and the personal attributes of customers to predict the lifetime value of each customer, segment customers accordingly, target them with focused marketing campaigns and quickly adjust the game experience to enhance loyalty. Gain a hands-on look at IBM SPSS Modeler, the easy-to-use, data mining and predictive modeling tool used to uncover hidden patterns and associations within the data to gain deep insight into player behavior... and predict what they'll do next.|