You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: The Applied Value of Player Psychology: Putting Motivational Principles to Work
Speaker(s): Scott Rigby, Troy Skinner, Lowell Vaughen
Company Name(s): Immersyve, WB Games, WB Games
Track / Format: Design

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Developers and publishers are increasingly looking to principles of player engagement and psychology to help monetize their audience and build more successful titles. In particular, there has been an increased focus on sustained engagement and player motivation, including concepts such as "intrinsic" and "extrinsic" motivation, and other related strategies. Few presentations to date, however, have combined a specific theoretical approach to player motivation with its real world application within a major publisher across multiple studios and titles. This talk will provide the "full arc" of theory and practical application, beginning with a brief overview of the Player Experience of Need Satisfaction motivational model (PENS), followed by a detailed description by industry veterans of how it is being used to help guide strategy and production of titles across multiple genres.

GDC 2013

Scott Rigby

Immersyve

Troy Skinner

WB Games

Lowell Vaughen

WB Games

free content

Design

Design