|The Applied Value of Player Psychology: Putting Motivational Principles to Work
|Scott Rigby, Troy Skinner, Lowell Vaughen
|Immersyve, WB Games, WB Games
|Track / Format:
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|Developers and publishers are increasingly looking to principles of player engagement and psychology to help monetize their audience and build more successful titles. In particular, there has been an increased focus on sustained engagement and player motivation, including concepts such as "intrinsic" and "extrinsic" motivation, and other related strategies. Few presentations to date, however, have combined a specific theoretical approach to player motivation with its real world application within a major publisher across multiple studios and titles. This talk will provide the "full arc" of theory and practical application, beginning with a brief overview of the Player Experience of Need Satisfaction motivational model (PENS), followed by a detailed description by industry veterans of how it is being used to help guide strategy and production of titles across multiple genres.