|There's More to Life Than Press Releases and Promo Codes
|Track / Format:
|Smartphone & Tablet Games Summit
Did you know free users get access to 30% of content from the last 2 years?
|Stuck in a rut of unanswered e-mails, unclaimed promo codes, and game releases that go nowhere? TouchArcade's editor in chief, Eli Hodapp, provides a fresh take on iOS game marketing which revolves around a grassroots approach: fist engage and build a strong community of loyal fans, then let media coverage and success come naturally.