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|Session Name:||From Gears to Lili, Lessons About Mid-Core and Mobile|
|Track / Format:||Design|
|Overview:||Lee will cover some surprising and not-so-surprising lessons learned from BitMonster's independent voyage into the realm of mid-core gaming on iOS. Sales figures, user statistics, technical complications, promotional opportunity lessons, and design choices will all be discussed. More importantly, Lee will talk about how the experience shaped the company's future project choices and thoughts on the mid-core mobile segment, which many developers are expecting to be the next evolution in gaming.|