GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Mobile App Discovery: How ASO, Network Effects, and Performance Ad Buying Work|
|Speaker(s):||Dan Fiden, Matthaus Krzykowski, Brendan Lyall, Andrej Nabergoj|
|Company Name(s):||Signia Venture Partners, Xyo, Grow Mobile, Iddiction Inc.|
|Track / Format:||Business, Marketing & Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||It's easy to say that the secret to million-dollar-a-day revenues on iOS or Android is to make a great game, but how will people know your game is great if they can't find it? There are [XXXXXXXXX] apps in Apple's App Store. App discovery is a big problem for game developers. This talk will bring together experts on three different approaches to app discovery: performance-based ads, cross promotion and network effects, and app search optimization (ASO). Each will share insights, data, and best practices. The session will conclude with a moderated Q&A.|