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|Session Name:||Mobile App Discovery: How ASO, Network Effects, and Performance Ad Buying Work|
|Speaker(s):||Dan Fiden, Matthaus Krzykowski, Brendan Lyall, Andrej Nabergoj|
|Company Name(s):||Signia Venture Partners, Xyo, Grow Mobile, Iddiction Inc.|
|Track / Format:||Business, Marketing & Management|
|Overview:||It's easy to say that the secret to million-dollar-a-day revenues on iOS or Android is to make a great game, but how will people know your game is great if they can't find it? There are [XXXXXXXXX] apps in Apple's App Store. App discovery is a big problem for game developers. This talk will bring together experts on three different approaches to app discovery: performance-based ads, cross promotion and network effects, and app search optimization (ASO). Each will share insights, data, and best practices. The session will conclude with a moderated Q&A.|