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|Session Name:||Designing Beyond the Frontiers of F2P|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||This session will explore some of the history of the game industry in order to point out the danger in over-relying on a single mechanic, or design direction, and ignoring experimentation. In particular, it will analyze the problem of local maxima as a limitation to metrics-driven design, and suggest that more than incremental change is necessary to keep an industry alive. By looking at particular case studies from the history of early and casual games, Fortugno will make a case that while testing and metrics are critical to a game's success, design needs to be an inventive and freewheeling part of the development process for both the aesthetic quality of a game, and for the financial health of the industry as a whole.|