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|Session Name:||Building Games for the Long Term: Pragmatic F2P Guild Design|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||In this design-focused talk, guilds will be deconstructed to their kernel and then built back up, feature-by-feature, with an eye on implications for retention, monetization and engagement. Examples from the industry will be used to look at best practices and missed opportunities while exploring traditional and experimental guild elements. It will also walk through the exercise of designing a guild system for a popular casual game, challenging the audience to step outside the boundaries of traditional genres when thinking about guilds in games.|