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|Session Name:||TRANSFORMERS Legends: Bringing Japanese Game Design to the West|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||How does a team of all-Western developers leverage a Japanese game design to create a product that has a mass appeal to a Western audience and also stays true to the brand vision of an established franchise? DeNA producer Tom Hess will discuss how he and the development team behind TRANSFORMERS: Legends created a free-to-play mobile card battle game that reached the top grossing charts, and what lessons they learned along the way.|