|Top Eleven: Achieving Global Success via Emerging Markets
|Track / Format:
|Business, Marketing & Management
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|Top Eleven - Be a Football Manager is the most popular social sports game in the world, with over 10 million active users. In this presentation, Nikola Cavic will explain how Nordeus published and pushed Top Eleven to the #1 spot by recognizing and embracing gaming audiences in the emerging and alternative markets. He will also address the challenges Nordeus faced in attempting to monetize Top Eleven customers in these markets and will present several ways to overcome such issues.