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|Session Name:||Platform Evolution - Implications for the Future of Mobile Games|
|Track / Format:||Business, Marketing & Management|
|Overview:||As different as a new platform might be from those before it, long-term observations of different parts of the market reveal underlying parallels in their development. Being aware of the past means that the challenges which new platforms, such as iOS and Android, bring along can be faced with more confidence. Kaya Taner analyzes patterns in the development of browser and social games, and draws conclusions about what to expect for the mobile space. Kaya is CEO and co-founder of mobile games marketing platform AppLift.|