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|Session Name:||Balancing Monetization to Succeed in the F2P MMO Space|
|Company Name(s):||Perfect World|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||In the exploding free-to-play MMO environment, monetization balance is extremely important. What types of content should be paid for? How do you prevent players from being able to simply 'pay to win', thus diminishing the play experience of non-paying players? And what is too expensive? What is too cheap? The general manager of Perfect World, Gabriel Hacker, will address these issues, which directly concern the new F2P MMO, by walking through theory and examples of best and worst practices.|