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|Session Name:||Balancing Revenue vs. User Experience in Mobile Games|
|Track / Format:||Business, Marketing & Management|
|Overview:||Mobile developers have more tools than ever to help them market their mobile games and build a profitable business. However, developers need to carefully balance the business need to acquire new users and monetize them in a way that's conducive to their overall user experience. Chartboost's Ilja Goossens will discuss how mobile game marketing is evolving and what developers can do to capitalize on it. He will also share how developers can use data and analytics improve performance and share specific strategies used by successful developers around the world.|