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|Session Name:||Turning One-Time Visitors into Lifetime Players: Building Retention in Mobile Games|
|Track / Format:||Design|
|Overview:||The stats are grim but true - most players never return after the first day of playing a new game. While the market teaches us to value high installs, the real value is in returning players who increase in value over time. How do you build stronger retention mechanics into your games and when do you need to find the right partner to take your game to that next level? 17-year game industry veteran Darion Lowenstein, who has worked with EA, Activision, Rockstar and now Scopely, will explore the game mechanics, messaging and partners that can turn one-time visitors into lifetime players.|