| Session Name: | 5 Key Best Practices in Free-to-Play Gaming |
| Speaker(s): | Christopher Williams |
| Company Name(s): | Big Fish |
| Track / Format: | Free to Play Design & Business Summit |
| Overview: | Big Fish has grown its F2P business from zero, a little more than a year ago, to one of its strongest revenue generators today. Join Chris Williams, Big Fish's VP and GM of free-to-play, to find out key learnings and trends that are informing Big Fish as it successfully grows its F2P business. Walk away understanding the best way to get your F2P games discovered; the game design, team structure, and development timeline needed to create and maintain successful F2P games; the most relevant data points to grow your F2P IP and what social features to employ. |
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