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The Number One Educational Resource for the Game Industry

Session Name: The User Did What?!
Speaker(s): Ricky Bacon
Company Name(s): noise
Track / Format: Brand Marketing Apps

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Overview: New technologies and interaction paradigms emerge at a breakneck pace. In order to provide an elegant user experience, it is critical to have user-centered design lead the product development process. Ricky Bacon will discuss the importance of user testing in the product development process of "BAND-AID Magic Vision featuring Disney's the Muppets," an augmented reality app that engages mothers and children.

ADC 2013

Ricky Bacon


free content

Brand Marketing Apps

Business & Marketing