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|Session Name:||Should I Pay or Should I Go? Consumer Attitudes on F2P and Alternative Payments|
|Speaker(s):||Robert Crawford, Andre Machicao|
|Company Name(s):||Frank N. Magid Associates, Visa Inc.|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||Bob Crawford, vice president of research at Frank N. Magid Associates, along with Andre Machicao, general manager of PlaySpan (Visa's virtual goods monetization platform), will present extensive findings from a series of Magid studies conducted on virtual goods and free-to-play market trends. Findings will include demographic data regarding spending habits, genre and platform preferences, factors gamers identified as the most influential when making purchasing decisions, and general consumer sentiment about free-to-play games and alternative payment methods.|