GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Solution to App Abandonment: Power Users|
|Track / Format:||Lifestyle Apps|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Over 70% of users download an app, then never open it again; for developers, this is a major roadblock to success. The solution to this problem lies with an app's most active users -- Power Users. In this presentation, Scott Weller, co-founder and CTO of SessionM, will discuss how developers can leverage app data to identify Power Users and improve app engagement and long-term success.|