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|Session Name:||Analytics Driven Design|
|Track / Format:||Entertainment Apps|
|Overview:||Free-2-Play mobile apps and games attract a diverse range of users and it's never been more important to understand different behaviors and design a responsive user experience. Game Analytics' COO, Mark Robinson, will offer practical recommendations about how to integrate analytics into the design and development process. nToday's reality is that analytics are often tagged onto the end of the development cycle which inevitably results in short-cuts and compromises the ability to deliver real data insight. Learn the pitfalls to avoid and how best to effectively integrate analytics from day one to start capturing the rich player data available in F2P mobile content.|