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|Session Name:||Full Court Press: Engaging the Press to Cover Your App|
|Company Name(s):||iPhone Life Magazine|
|Track / Format:||Brand Marketing Apps|
|Overview:||As Contributing Editor for iPhone Life Magazine for over four years, Todd Bernhard has written hundreds of articles, in print and online, covering apps. In this session, learn from him how to get the attention, cooperation, and approval from the press when marketing your app.|