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|Session Name:||Evernote Case Study: Designing First Impressions that Last|
|Speaker(s):||Kara Hodecker, Naomi Pilosof|
|Company Name(s):||Evernote, Evernote|
|Track / Format:||Lifestyle Apps|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Building a powerful, feature-packed app while keeping it simple enough for anyone to use isn't an easy task. But when is the right time to explain how the app works? What's the right balance between being helpful versus being prescriptive? In this regard, Evernote has some unique and complex design problems to tackle; not only do they have to teach people how to use the features in the app, they need to suggest different ways they can use it, quickly! In this session, Evernote's Senior Product Designer Kara Hodecker and Product Manager Naomi Pilosof share a case study demonstrating how they have strived, sometimes successfully and sometimes not so successfully, to inspire and educate.|