This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Evolution of Sonic: Dashing into a Freemium World|
|Track / Format:||Smartphone & Tablet Games|
|Overview:||SEGA provides an inside look at how Sonic has grown and developed on mobile, from the initial, one-time download launch of Sonic & SEGA All-Star Racing, to reevaluating business models with titles like Sonic Dash and Sonic Jump. SEGA explores the transition between monetization models, as well as changes made to gameplay, presenting the learnings that have been applied to make a legacy brand successful in a freemium world.|