You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: Designing In-Game Purchases
Speaker(s): Ethan Levy
Company Name(s): FamousAspect
Track / Format: Smartphone & Tablet Games
Overview: In-game purchases are here to stay. Now, more than ever, it is clear that players are comfortable spending money in browser, mobile and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game's monetization. Core loops, feature design, economy design, user interface tips, user experience flows and forecasting tools are all covered in this actionable talk from a 10-year design veteran who has successfully made the leap from designing paid games to designing freemium games.

GDC Next 2013

Ethan Levy


free content

Smartphone & Tablet Games

Smartphone / Tablet Games