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Session Name:

How Ski Safari Became a Chinese Hit


Ski Safari is a casual single player mobile game from Australian indie studio Defiant Development. This session documents its ascension from being a little-known foreign game in China to one of the country's most played titles for both iOS and Android, gaining 50 million players in just one year. Starting with the culturalization of the game content, we'll dissect how it grew from a premium download App Store title into a F2P franchise distributed over hundreds of Chinese Android app stores, to getting featured on all three Chinese mobile carriers and other leading platforms.

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