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|Session Name:||Reaching Color Zen: From Prototype to Chart Topper in Three Weeks|
|Company Name(s):||Avalanche Studios|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||In the increasingly competitive realm of mobile game development, Large Animal Games decided to take a risk when they gave a small dev team three weeks to build and launch the game that came to be Color Zen. This session focuses on the design and production process used to release a game as quickly as possible, as well as the experiments and live services performed post-release. The game designer will share lessons learned along the way, and some of the surprising data gathered from releasing an App Store featured paid app that later transitioned to a free one.|