Session Name: | Lessons from Launching Plants vs. Zombies 2 in China |
Speaker(s): | Kun (Leo) Liu |
Company Name(s): | Popcap |
Track / Format: | Free to Play Design & Business Summit |
Overview: | Plants vs. Zombies is a huge success worldwide. However, its Chinese version, Great Wall Edition, made only $50 on day one. But PopCap chose China as the grand launch territory for the legendary sequel, Plants vs. Zombies 2: It's About Time. Why? Leo will reveal the secrets behind scene. |