| Session Name: | Assassin's Creed IV: Black Flag Multiplayer - Crafting Good Monetization on the Traditional Console |
| Speaker(s): | Damien Kieken |
| Company Name(s): | Ubisoft |
| Track / Format: | Business, Marketing & Management |
| Overview: | How can we sustain a game's revenue while enriching the traditional gamer experience? During this session, Damien will explain more about the monetization design in the multiplayer aspect of Assassin's Creed. He'll share a retrospective of the progressive introduction of monetization into the franchise and how it has proved to be a success with players. This presentation will also detail the systems that were integrated (shortcut unlocks, packs blending gameplay and appearance items, content turnovers, consumables, etc.) and why it was done this way. He'll share some statistics with you, what was learned on Assassin's Creed III and how it was improved on in Assassin's Creed IV: Black Flag. During the monetization development, we had to define our own models and golden rules to fit players' expectations on the retail game market, and this will be one of the biggest takeaways from this session. |
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